Integrated Marketing Communications

Point Park University Students Win America250PA's Statewide Direct Effect Innovation Challenge

Friday, November 12, 2021 Point Park University took first place in America250PA's third annual 2021 Direct Effect Innovation Challenge (DEIC), a competition that challenges students from colleges and universities around the Commonwealth to design and develop integrated marketing campaigns that explore solutions to real-life marketing challenges and questions.

Pictured from left are Michael Coran, America250PA Education and Innovation subcommittee chair; Point Park students Natalea Hillen and Diana Navarrete; Cassandra Coleman, executive director of America250PA and Don Brominski, director of business development for UGI Utilities, Inc. Submitted photo.